Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective...

"This book focuses on common errors that people make when presenting technical data. These errors are magnified when presenting to non-technical audiences. Note that "presenting" in this case applies to both the written/visual presentation one might prepare and to how a person would verbally talk about those written points. While the book will be framed with examples from the analytics and data science space, the points are valid for anyone presenting...